Design without strategy is just guesswork. Together, your brand presence becomes unmistakable.
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CORE SERVICE
Brand Identity
The Brand Identity service creates a complete visual system that gives your business a recognizable and consistent presence across every touchpoint. Together, we'll define the look, feel, and voice of your brand so it communicates clearly and leaves a lasting impression.
What's included?
Primary logo and secondary logo variations
Typography system
Color palette
Brand imagery or graphic elements
Brand guidelines document (usage rules, examples, applications)
Collateral mockups (business cards, packaging, or social media templates, depending on scope)
How long?
4–6 weeks, depending on project scope and revisions
THE PROCESS
1. Discovery
Understanding your goals and challenges
Together, we'll dive deep to uncover your brand’s real purpose. Not just what looks good, but what strategically aligns with your business goals.
2. Research
Market insights and competitor analysis
I study your audience, competitors, and market to uncover insights and opportunities building a foundation for decisions rooted in evidence, not guesswork.
3. Concept
Creative directions rooted in strategy
Ideas are translated into meaningful visuals, intentionally crafted to reflect your brand’s core message and resonate with your audience.
4. Design
Full brand system creation
The chosen concept is brought to life with craftsmanship and care, shaping your brand into a distinctive, cohesive visual system that works everywhere it needs to.
5. Refinement
Fine-tuning details until it’s perfect
Together, we fine-tune each detail. Not to chase trends or personal tastes, but to ensure your brand identity clearly and effectively serves your objectives.
6. Delivery
Guidelines and assets to keep your brand consistent
You’ll receive carefully constructed, goal-driven brand assets and practical guidelines designed to position your business for long-term success.
OTHER SERVICES
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