Embedded Files
SITE UNDER CONSTRUCTION — BUILDING IN PUBLIC!
CREATIVE DIRECTION
BRAND IDENTITY
PACKAGING
Parcel is a nootropic canned coffee infused with functional mushrooms, designed to energize overworked office workers with a punch of focus and a dose of humor. With its slogan “Priority shipping your focus,” Parcel delivers a clean, clever aesthetic and a brand voice that balances playfulness with dependability.
The charm of Parcel’s beverage can design lies in its clever use of everyday shipping aesthetics such as labels, tape, and packing slips wrapped around a standard drink container. What’s typically overlooked in logistics becomes a bold visual identity that feels oddly familiar yet refreshingly original.
For Parcel, I created a visual that transforms FRAGILE into AGILE to reflect the brand’s promise: turning Monday burnout into sharp focus. Inspired by shipping labels, the design erodes the first two letters to reveal the shift users experience after drinking Parcel. It’s a simple typographic move with a clear message—this isn’t just coffee, it’s momentum delivered.
Report abuse