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LOGO DESIGN
Back Office People keeps small businesses organized and stress-free by managing bookkeeping and QuickBooks. I crafted a new logo that reflects their reliability, clarity, and local presence.
Logo design for a local bookkeeping firm helping small businesses stay organized and stress-free.
THE CHALLENGE
Business owners rely on Back Office People when bookkeeping starts taking over their time. This logo redesign brings clarity and trust to the brand, creating a clean mark that feels local, reliable, and built for everyday business tools like QuickBooks.
THE APPROACH
Discovery
Identified key brand traits: trustworthy, experienced, and community-focused. I noted a need to stand apart from the typical sterile accounting look.
Strategy
Positioned the brand around clarity and calm. Selected a stable, modern palette and typography system rooted in organization and approachability.
Design
Developed a clean monogram and wordmark that remain legible at small sizes and feel at home in the tools and workflows small businesses use.
Refinement
Tested and adjusted spacing, scale, and weight to ensure clarity across digital platforms, documents, and small-format uses like email signatures.
A clean, approachable identity that reflects Back Office People’s foothill roots and the dependable support they provide to local business owners.
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