SITE UNDER CONSTRUCTION — BUILDING IN PUBLIC!
CREATIVE DIRECTION
BRAND IDENTITY
If a mid‑century estate tucked deep in the Southern California desert hired me tomorrow, how would I elevate it from “nice place in the dunes” to the region’s most bookmark‑worthy stay? Regional desert short‑term rentals average about 54% occupancy with nightly rates hovering between $200 – $450 a night. Most hosts lean on phone snaps and boilerplate copy, leaving thousands on the table. That revenue gap became my brief.
Above is a voucher for guests to redeem a desert plant like a succulent or cactus to take home as a gift of appreciation for the stay. The plant care guide and voucher ticket inserted is printed with the host's actual handwriting for a personal touch.
Door Hanger
Guest Key Card