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PACKAGING DESIGN
Plateau Life Goods elevates everyday grooming rituals with small-batch, story-driven products. The brand’s Aftershave Tonic in Tea Tree & Cedar and Oat-Charcoal Raw Soap needed a cohesive look and feel that spoke to handcrafted quality, western heritage, and premium self-care.
Packaging design for a premium grooming line inspired by frontier polish and outdoor grit.
THE CHALLENGE
The goal was to unify the products under an identity that blended rustic narratives and refined finishes—balancing crafty authenticity with a modern, sophisticated edge.
THE APPROACH
Discovery
Explored frontier iconography, desert chromatics, and artisanal production details to uncover touchpoints for both authenticity and sophistication.
Strategy
Focused on an earth-toned palette with sun-washed warmth, a stylized bison icon, and graphic cues inspired by canyons and sand dunes.
Design
Created amber glass labels ringed in gold, applied chevron “canyon wall” accents, and included foil-stamped, handwritten batch tags for a tactile, personal finish.
Refinement
Balanced hand-rendered details and geometric forms, ensuring both small-batch craftsmanship and shelf presence.
Plateau’s design captures the romance of frontier living. This rugged yet refined narrative-driven packaging helps transform simple grooming routines into daily rituals rooted in craftsmanship and adventure.
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